The Steps We Have Taken

Under the name ‘’Online Bullying Awareness Campaign’’, our social responsibility project carried out with the slogan ‘#StopBullying’ aims to reach children, families, and educators through social media platforms and the website www.stopbullying.org, empowering internet users of all ages to protect against online dangers.

In order for the project to transform into a nationwide campaign, we organized a launch event and conducted a presentation with highly valuable experts and opinion leaders, discussing the pressing issues of online bullying and the steps we have taken in this regard as TÜRGEV.

With our Online Bullying Awareness Campaign carried out under the slogan #StopBullying, we produced content aimed at parents and educators to support children psycho-culturally. By focusing not only on the child who is victimized but also on the child exhibiting bullying behavior, we conducted a social media communication directed at children/young people.

We increased the campaign's awareness and visibility on social media with two strong works, one being a promotional video and the other a call-to-action video.

We published an awareness guide against bullying on our campaign website. Additionally, specifically for the use of parents and educators, we created an e-learning module that can be easily accessed through our website, containing basic concepts, precautions, and solutions related to bullying. We developed a chatbot to direct users visiting the site to the correct content. We prioritized user experience with minimal content and a clean interface design.

We shared bullying stories from our followers on social media by turning them into videos in their own voices and created an organic community consisting of our followers who discussed the concept of bullying and shared their experiences and thoughts on this issue. We directed legal questions sent to us via private messages to experts and compiled the most frequently asked questions along with their answers, publishing them in the Frequently Asked Questions section of our website. Especially on Instagram, we offered rich content with animations, typographic works, and subtitled videos that appeal to the design and content tastes of children and young people.